Shopify is an e-commerce platform that offers built-in SEO features, such as customizable title tags, meta descriptions, and URLs, as well as options for optimizing product pages, collections, and blog posts. However, compared to WordPress, Shopify has some limitations that may impact SEO.
For example, Shopify’s URL structure is not as flexible as WordPress, which can make it more difficult to create keyword-rich URLs for individual pages. Additionally, Shopify has limited options for customizing the robots.txt file, which is a factor in how search engines crawl and index your site.
On the other hand, WordPress is a content management system (CMS) known for its flexibility and SEO-friendliness. WordPress allows you to customize the URL structure, manage the robots.txt file, and install various SEO plugins that can help improve your site’s rankings in search engine results pages (SERPs). I include a great premium SEO plugin in my WordPress Care Plans!
Overall, while Shopify has some built-in SEO features, WordPress offers more flexibility and control over the SEO aspects of your website. However, it’s important to note that both platforms can be optimized for SEO with the right strategies and tools, and the choice ultimately depends on your specific needs and preferences.
If you’d like to talk through using Shopify vs. WordPress on your own website, book a free 30-minute consultation call with me!